FAQ

Search engine optimization (SEO) is the process of making website pages as relevant as they can be for search engines to believe they are valuable enough to be considered for top rankings for as many key-phrases as possible.

Being number one in Google is largely due to the reputation management of your healthcare physician website and how relevant pages are to keyword queries. By using keywords, SEO techniques and custom content, relevant pages with the most and the best links rank at the top of Google ranking.

The websites that Google ranks at the top of the lists of its search results for a search term are the websites that Google considers to be the most relevant and useful. They determine which websites are the most useful and relevant by using a complex algorithm (mathematical process).

A website ranked in 1st place is the website that the algorithm has given the most relevant to the user. Google is constantly reviewing, adjusting and updating its search results, so a website that is ranked 1st today could potentially not even be on the 1st page next week.

Physician Practice Online is a leader in healthcare website design and physician practice development. Physician Practice Online have 20+ years experience in medical website design and also functions as a healthcare advertising agency to professionals online and in print material.

Physician Practice Online builds not only a custom looking, cost-effective website, but will also make it rank high on search engines. Physician Practice Online website development for physicians are also mobile friendly so they will work on all devices such as tablets and phones. Call us and we will assist you in creating the most effective healthcare website for your practice, using a proprietary marketing strategy and search engine optimization.

A small site with minimum content can be set up for as little as $1,500. But more medically content-rich sites involve more time, but generally speaking an entire site can be built for under $4,000.

Physician Practice Online works with physician groups, hospital systems, ambulatory surgery centers and healthcare consultants. Physician Practice Online specializes in business development for healthcare in Dallas Fort Worth and also nationwide. Physician Practice Online does custom website creation for healthcare providers and companies locally and nationally. Physician Practice Online involves the expertise of three MBAs specialized in the healthcare industry. We handle all the stages of branding and communication from new company start up to expanding the visibility of established practices and healthcare businesses.

Physician Practice Online has helped specialty physician groups, ambulatory surgery centers and healthcare consultants from all over the nation increase their visibility on the Internet to their target audiences.

For specialists trying to communicate to referral sources and do direct-to-consumer communications, Physician Practice Online brings 30 years of expertise to understanding how best to reach these audiences with Internet sites, email marketing, educational print communications, journals, magazines, e-magazines, print ad campaigns, direct-mail campaigns, radio advertising, TV advertising and many other creative communication channels.

We help each medical business develop an exit strategy to enable principals to position their business for sale, acquisition or merger as a retirement strategy.

For start ups, Physician Practice Online does name and trademark research to prevent expensive name conflicts; we then develop new names for healthcare businesses that are memorable and cut through the clutter. We handle all aspects of corporate identity for healthcare, from logos and wordmarks, to letterhead, business cards, e-magazine, e-mail marketing and creating content rich websites that score in the top 10 on Google for organic search.

Physician Practice Online was created by Prizm Development, Inc., the most experienced developer of spine Centers of Excellence. For 20 years, Prizm has worked in 48 of the 50 states helping physician groups and hospitals improve the way they care for back and neck pain with a non-surgical emphasis.

An online presence is no longer optional for healthcare providers. Patients are constantly seeking health information and searching for new doctors online. Some of the things that need to be done to create a physician practice include domain name registration, custom web design template, custom medical content and using SEO techniques to routinely keep the site in the top 5 in Google search results.

Responsive Web design is implementing web technology within your website so that the website design and development should respond to the user's behavior and environment based on screen size, platform and orientation. As the user switches from their laptop to iPad or any other tablet / phone screen, the website will automatically switch layouts and design to accommodate for different resolution, image size and scripting abilities. In other words, the website should automatically 'respond' to which device the user is using to view the website.

Educational content for medical sites is extremely expensive to create. But this content is what drives your Google organic search ranking. The only way to get into the top 10 with Google’s new content algorithms is with original educational content.

Secondly, this educational content is what prospective patients conduct searches for, along with geographic terms like your city and region, so they can find a specialist near their home.

Physician Practice Online has invested thousands of dollars into the creation of original educational content with copyright related to the following medical/surgical specialties related to the following projects:

• Educational web site for orthopedic surgeons and orthopaedic groups
• Educational web sites for sports medicine specialists
• Educational web sites for knee surgeons
• Educational web sites for hip surgeons
• Educational web sites for foot surgeons
• Educational web sites for spine surgeons
• Educational web sites for pain management physicians
• Educational web sites for urologists
• Educational web sites for ambulatory surgery centers
• Educational web sites for healthcare companies
• Educational web sites for general surgeons
• Educational web sites for hernia surgeons
• Educational web sites for OB/Gyn groups
• Educational web sites for oncology specialists
• Educational web sites for breast cancer specialists
• Educational web sites for fertility specialists
• Educational web sites for ear, nose and throat specialists
• Educational web sites for oncology specialists
• Educational web sites for age management specialists
• Educational web sites for ambulatory surgery centers (ASCs)
• Educational web sites for healthcare consultants

We provide this educational Intellectual Property under a small licensing fee and you enjoy the search engine benefit from it as long as we host your site. This educational content is the key to getting a site on the first page of Google for target keywords to attract patients to your practice as well as project expertise to primary care referral sources.

Physician Practice Online works with numerous medical practices and companies, including ambulatory surgery centers, urology centers, healthcare consultant companies, ear nose and throat practices, age management, and various other medical practices.

For nearly 10 years, Medingenuity has helped physician specialists and ASCs in Dallas, Fort Worth, Houston, Austin, San Antonio and other cities in the United States get their specialty practice or Ambulatory Surgery Center online with educational Internet sites that score in the top 10 on Google and other search engines. Medingenuity and Physician Practice Online is one of the most experienced healthcare marketing companies in the Texas region. Medingenuity and Physician Practice Online has helped urologists, orthopedic surgeons, pain management specialists and ASCs increase their visibility on the web through educational content on urology, orthopaedics, pain management and other medical specialties. In addition, Medingenuity and Physician Practice Online create social media and Facebook ad campaigns for physician specialists that target their local geographic area.

We work with all types of physician specialties as we create:

• Educational web site for orthopedic surgeons and orthopaedic groups
• Educational web sites for sports medicine specialists
• Educational web sites for knee surgeons
• Educational web sites for hip surgeons
• Educational web sites for foot surgeons
• Educational web sites for spine surgeons
• Educational web sites for pain management physicians
• Educational web sites for urologists
• Educational web sites for ambulatory surgery centers
• Educational web sites for healthcare companies
• Educational web sites for general surgeons
• Educational web sites for hernia surgeons
• Educational web sites for OB/Gyn groups
• Educational web sites for chiropractors
• Educational web sites for oncology specialists
• Educational web sites for breast cancer specialists
• Educational web sites for fertility specialists
• Educational web sites for ear, nose and throat specialists
• Educational web sites for oncology specialists
• Educational web sites for age management specialists
• Educational web sites for physical therapy centers
• Educational web sites for ambulatory surgery centers (ASCs)
• Educational web sites for healthcare consultants

The main reason people do a search on the Internet is related to finding out what causes their back symptoms, knee pain symptoms, shoulder pain symptoms, or to find home remedies for various specialties. They are NOT looking for an electronic brochure of a physician’s practice, location or business hours.

Physician Practice Online creates a content-rich web site that:

• Shows up in the top 10 on Google
• Answers a person’s questions related to their search
• Projects competence, knowledge and expertise for a given medical specialty
• Generates appointment requests

Physician Practice Online works with primary care physicians, surgeons across many specialties, and ambulatory surgery centers. Surgical specialists who are employed by hospitals often learn that this can REDUCE their flow of patients, rather than increase it, because hospital affiliation polarizes away all the referrals related to PCPs affiliated with other hospitals.

Physician Practice Online can create an educational website for surgeons that goes direct to consumer to bypass PCP gatekeepers and create a new sustainable patient flow to the surgical specialist.

Physician Practice Online is located in the Dallas Fort Worth area of Texas and has clients across the DFW area, Texas and as far away as Alaska.

Sadly most healthcare marketing agencies that never list the key staff because they are simply web programmers, high school graduates, or staff with general college degrees.

Conversely, we have our bios listed on our web site. Physician Practice Online involves the expertise of two MBAs that are both specialized in the healthcare niche.

We handle all the stages of branding and communication from new company start up to expanding the visibility of established practices and healthcare businesses. For a physician launching a practice, we provide name development, logo development, marketing plans and budgets, business plans, competitor analysis, advice on practice location, office set up, direct to consumer promotion, social media marketing and referral development. We have referral development systems for example that uses databases of primary care physicians and chiropractors that track what information was sent and when it was mailed.

We can help the physician target the best patients for reimbursement for the best possible patient mix.